Clarity before Creative.
Hi, I’m Beth. After working in marketing departments in the U.S. for 18 years, I’m now based in Amsterdam.
I’ve worn many “hats” and worked in many different industries. (See my LinkedIn profile.)
What did all that experience teach me? It’s simple really.
Get clear on your goals before you dive into the tactics. Otherwise you’re driving blind and wasting time.
Got an idea for a blog post? Great. Now how does it connect to the business and brand strategy? Who are you trying to reach and what action do you want them to take? What message and brand personality do you want to get across? What is your unique value and voice? How will you measure success?
When you have a clear strategy behind everything you do, you’re working smarter not harder. You’re set up for long-term success. You have a shot at breaking through the noise.
Marketing tactics and channels have changed over the years. But it’s still one part art, one part science. And that’s what makes it such an interesting challenge.
I want to see you succeed. Let’s chat about how I can put my strategic and creative skills to use for your business.
What kind of businesses do you help?
Small and medium-sized businesses, start-ups and entrepreneurs. My experience includes marketing for both B2B and B2C companies. I’m open to working with most business types and I’m a quick learner.
How do you communicate with clients abroad?
There are so many tools available today that make communication and collaboration easy. I have experience with Skype, WebEx, GoToMeeting, Basecamp, Slack, Asana, Jira, WhatsApp, DropBox and Google Docs, to name a few. My hours are flexible so we can set up live chats at any time that’s convenient. I’m very responsive on old-fashioned email too 🙂
Feel free to drop me a line if you have a specific question.