Brand Strategy / Messaging

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The foundation for successful marketing communications is a strong, consistent brand. First, we get clear on what you stand for and what you want to be known for. . . what is your unique value? We gain a deeper understanding of your target audience to guide how we speak to them. We uncover your brand personality to inform verbal and visual brand identity.

  • Brand promise and positioning
  • Brand personality and voice 
  • Competitor analysis
  • Buyer persona development
  • Audience-specific messaging
  • Company descriptors
  • Tagline development

Content Marketing Strategy

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Effective content marketing serves your audience and connects back to business goals. It builds trust. But without a documented strategy, blog and social media posts won’t yield strong results. We craft a smart strategy to engage your audience and generate leads.
  • Define goals, topics and themes
  • Competitive content analysis
  • Content mapping to sales funnel
  • Content curation strategy
  • Blog strategy

Copywriting and Content Creation

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You need creative content and convincing copy, right? I can deliver on a range of content types. Content is optimized for SEO, social media sharing and calls-to-action. Research and interviews are conducted as needed. Editing and proofreading ensures the writing is on-message and error-free.
  • Marketing copywriting
  • Website writing
  • Blog posts and articles
  • eBooks and SlideShares
  • Video scripts
  • Optimization for search and social
  • Visuals and text for social media

Content Promotion and Management

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Investing in high-quality content is important. But you also need a thoughtful distribution strategy. Knowing where, when and how to promote your content is essential. Measuring performance helps you understand which content types are working. I can help you establish process and ensure wide distribution.
  • Content audit
  • Workflow documentation
  • Editorial calendar development
  • Content promotion and distribution
  • Scheduling strategy
  • Paid content distribution
  • Data analysis and reporting

Social Media

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Success on social media requires time and commitment. Each post should be carefully crafted to maximize reach. Conversation and relevant content are key. I can help select the right channels and tactics so you get a clear plan that’s tailored to your business and digital marketing strategy.

  • Channel-specific goal setting and strategy
  • Channel-specific tactical plans
  • Channel/profile optimization
  • Social content creation and coaching
  • Software recommendations
  • Custom reports

Search Engine Optimization

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Every web page and post should be optimized for SEO. Tactics have grown more complex. The focus now is on “user intent” – creating content that answers questions your audience types into Google. Still, the right keywords, page titles and tags will help you get found and improve your rank. I can help you with the services listed here.
  • Keyword research
  • Keyword strategy
  • Title and meta description tags
  • SEO copywriting
  • Blog post optimization 

How Can I Help?

Let’s chat about the marketing services you need.

Schedule a free discovery call

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