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    <loc>https://www.beth-farris.com/insights</loc>
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    <lastmod>2026-03-13</lastmod>
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    <loc>https://www.beth-farris.com/insights/podcast-episode-13-two-paths-to-business-evolution</loc>
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    <lastmod>2026-03-13</lastmod>
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      <image:title>Insights - 13 – Letting go vs. bringing in: Two paths to business evolution</image:title>
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    <image:image>
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      <image:title>Insights - 13 – Letting go vs. bringing in: Two paths to business evolution</image:title>
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    <image:image>
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      <image:title>Insights - 13 – Letting go vs. bringing in: Two paths to business evolution</image:title>
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  <url>
    <loc>https://www.beth-farris.com/insights/signature-coaching-framework</loc>
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    <lastmod>2026-02-24</lastmod>
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      <image:title>Insights - Why every established coach needs a signature framework - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/692d6847b6cd161f64935957/e12b4e10-ef09-47a4-b7a8-4e71eca5c9e1/butter.png</image:loc>
      <image:title>Insights - Why every established coach needs a signature framework - Make it stand out</image:title>
      <image:caption>The LURPAK feels like the obvious choice, right?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/692d6847b6cd161f64935957/1771939504242-6Z45XBCRRCU4WUR4GXC5/unsplash-image--kxZfr75xbE.jpg</image:loc>
      <image:title>Insights - Why every established coach needs a signature framework</image:title>
      <image:caption>However, when you thoughtfully map out the journey and organize it into logical steps – with supporting materials – suddenly you have a repeatable system. You always know what comes next. And now you can focus more creative and mental energy on your clients and the heart of your work, instead of constantly steering the ship and being consumed by operational details. Here’s another analogy… Performing in a scripted film vs. an improv show. The process is the script you follow, but you can always go off-script and improvise where needed. The process is not set in stone.</image:caption>
    </image:image>
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      <image:title>Insights - Why every established coach needs a signature framework - Make it stand out</image:title>
      <image:caption>My signature framework (above).</image:caption>
    </image:image>
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  <url>
    <loc>https://www.beth-farris.com/insights/podcast-episode-12-why-being-human-is-now-a-trust-signal</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/692d6847b6cd161f64935957/1773407293562-IPFT8AA8G9DZJ0UFW7LO/Listen+on+Spotify.png</image:loc>
      <image:title>Insights - 12 – Why being human is now a trust signal</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/692d6847b6cd161f64935957/1773407304089-O00NT4M4DK59GI4DMZEL/Listen+on+Apple.png</image:loc>
      <image:title>Insights - 12 – Why being human is now a trust signal</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/692d6847b6cd161f64935957/1773407314527-DUNIH5W27YPEMHTMGQ38/Listen+on+Amazon.png</image:loc>
      <image:title>Insights - 12 – Why being human is now a trust signal</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/692d6847b6cd161f64935957/1773407323257-IAF5X3HLDY7P24Z57KV1/Listen+on+YouTube.png</image:loc>
      <image:title>Insights - 12 – Why being human is now a trust signal</image:title>
      <image:caption />
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  </url>
  <url>
    <loc>https://www.beth-farris.com/insights/personal-brand-feels-fake</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/692d6847b6cd161f64935957/62e299a3-69aa-44b0-9c35-e830059bcd23/fetch.gif</image:loc>
      <image:title>Insights - When personal brand feels fake, try a human-centered approach</image:title>
      <image:caption>Like ‘fetch’ in the movie Mean Girls, I think we need to STOP trying to make ‘personal brand’ happen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.beth-farris.com/insights/ai-candy-cane-trend</loc>
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    <priority>0.5</priority>
    <lastmod>2026-01-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/692d6847b6cd161f64935957/4dd07af9-fd3b-44f3-9866-ed39fbc1e3a8/candy-woman.png</image:loc>
      <image:title>Insights - The AI candy cane trend and the cost of looking ‘better’ - Make it stand out</image:title>
      <image:caption>Example candy cane portrait photo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/692d6847b6cd161f64935957/cddfa32f-bfd4-4499-9e77-96a5c65d3d31/candy.png</image:loc>
      <image:title>Insights - The AI candy cane trend and the cost of looking ‘better’ - Make it stand out</image:title>
      <image:caption>And here, some images that DID give me a chuckle</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.beth-farris.com/insights/business-planning</loc>
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    <priority>0.5</priority>
    <lastmod>2026-01-27</lastmod>
  </url>
  <url>
    <loc>https://www.beth-farris.com/insights/why-clarity-matters</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/692d6847b6cd161f64935957/64cd1faf-66f9-4bc5-84eb-44866879bf17/alina-fedorchenko-37YGX2x4o9k-unsplash.jpg</image:loc>
      <image:title>Insights - Clarity is a strategic advantage. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.beth-farris.com/insights/the-coaching-industry-doesnt-need-another-perfectly-polished-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-09</lastmod>
  </url>
  <url>
    <loc>https://www.beth-farris.com/insights/why-a-brand-built-on-being-yourself-is-both-easy-and-hard</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/692d6847b6cd161f64935957/736da3d7-b755-4d89-aa4c-97d70a6bbc3e/clooney.jpeg</image:loc>
      <image:title>Insights - Why a brand built on being yourself is both easy and hard - Make it stand out</image:title>
      <image:caption>George Clooney in Jay Kelly. Credit: Peter Mountain/Netflix</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.beth-farris.com/insights/podcast-episode-11-learning-to-trust-myself-and-the-birth-of-my-brand</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-26</lastmod>
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      <image:title>Insights - 11 – Learning to trust myself, and the birth of my brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.beth-farris.com/insights/podcast-episode-10-my-journey-to-entrepreneurship-and-amsterdam</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/692d6847b6cd161f64935957/e9dabc98-a398-4458-a272-680892bb6155/podcast-10-quote.png</image:loc>
      <image:title>Insights - 10 – My journey to entrepreneurship and Amsterdam - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.beth-farris.com/insights/podcast-episode-9-will-giving-away-too-much-content-hurt-your-sales</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-26</lastmod>
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      <image:title>Insights - 9 – Will giving away too much content hurt your sales? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.beth-farris.com/insights/podcast-episode-8-decoding-marketing-in-simple-terms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/692d6847b6cd161f64935957/9603ae40-69af-4435-9d2f-2d6eac98b7bf/podcast-08-quote.png</image:loc>
      <image:title>Insights - 8 – Decoding marketing in simple terms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.beth-farris.com/insights/podcast-episode-7-behind-the-scenes-of-my-business-coaching-model</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/692d6847b6cd161f64935957/bc6f3036-76b3-4046-8aa9-37b89a571513/podcast-07-quote.png</image:loc>
      <image:title>Insights - 7 – Behind the scenes of my business coaching model - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.beth-farris.com/insights/podcast-episode-6-running-your-business-with-both-intention-and-inspiration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/692d6847b6cd161f64935957/5b6c3479-5220-449a-ae16-fc2484fecebd/podcast-06-quote.png</image:loc>
      <image:title>Insights - 6 – Running your business with both intention and inspiration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.beth-farris.com/insights/podcast-episode-5-the-dos-and-donts-of-a-discovery-call</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/692d6847b6cd161f64935957/98bb5128-64a6-48b8-924e-3c7e7104a8e2/podcast-05-quote.png</image:loc>
      <image:title>Insights - 5 – The do’s and don’ts of a discovery call - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.beth-farris.com/insights/podcast-episode-4-pricing-strategy-helpful-insights-and-reframes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/692d6847b6cd161f64935957/00774ee9-e666-4d06-8415-e42c16d3e272/podcast-04-quote.png</image:loc>
      <image:title>Insights - 4 – Pricing Strategy: Helpful insights and reframes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.beth-farris.com/insights/podcast-episode-3-navigating-the-hype-around-chatgpt-and-how-to-use-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/692d6847b6cd161f64935957/9753cdb7-9cbe-4f40-8bd4-e0b928641f19/podcast-03-quote.png</image:loc>
      <image:title>Insights - 3 – Navigating the hype around ChatGPT and how to use it - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.beth-farris.com/insights/podcast-episode-2-discovering-who-you-are-in-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/692d6847b6cd161f64935957/37334c26-e2aa-48c8-970e-2715c859b370/3%281%29.png</image:loc>
      <image:title>Insights - 2 – Discovering who you are in business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.beth-farris.com/insights/podcast-episode-1-the-power-of-having-a-core-content-type</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/692d6847b6cd161f64935957/15f72aab-2804-4095-beaa-a8bbcc72353f/podcast-01-quote.png</image:loc>
      <image:title>Insights - 1 – The power of having a core content type - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.beth-farris.com/insights/category/Podcast</loc>
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  <url>
    <loc>https://www.beth-farris.com/insights/category/Perspectives</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.beth-farris.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-12-26</lastmod>
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  </url>
  <url>
    <loc>https://www.beth-farris.com/business-coach-amsterdam</loc>
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    <priority>0.75</priority>
    <lastmod>2025-12-09</lastmod>
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