A personal mentoring experience that builds a strong foundation for your dream business.
So you’re in the first few years of starting your business.
You know you need to get your message out there, but you’re not sure how to talk about what you do.
You’re worried about marketing your business in the wrong way.
You don’t know how to define your niche or package your services.
You have no idea what to charge when you’re just starting out.
REAL TALK
Getting clients is a struggle when you don’t have the fundamentals figured out.
More than anything you want a successful business doing what you love, right?
- You want that freedom and flexibility.
- You want to leave that soul-sucking job.
- Maybe you’re an expat who can no longer practice their profession here.
- Or maybe you’re just finally ready to change direction and take the leap.
But there’s that nagging question…
HOW WILL I ATTRACT CLIENTS?
Fancy marketing funnels, Facebook ads and freebies… ? There are oceans of advice out there on how to do it.
But without a solid foundation, your marketing isn’t going to work.
Visibility won’t yield results if you’re not clear on what you’re selling and who you’re selling it to. If you’re not clear on your vision, value, and message.
HEY THERE
I’m Beth
After many years in the corporate world, I knew I needed to break free. I wanted to put my time and energy into building my own dream.
More than anything, I want to empower you to do the same!
When you go from confused to clear, everything falls into place.
Instead of chasing new work, clients come to you, because your offer is irresistible and who you help is clear.
Promoting yourself feels good, because you’re clear on your unique value.
Business is less stressful and you reach your goals faster, because you have a clear focus.
Creating content for social media is easy, because you’re clear on your message and brand.
INTRODUCING
Dream Business Builder
A one-on-one, personalized mentoring experience.
During our 4 months together, I will guide you through my proven process to get clear, get clients, and build a solid foundation for your dream business. The advantage of working with me one-on-one is, more personal access to me and the ability to spend more or less time on exactly what you need.
Navigating life as a solo business owner
- Discover ways to manage your energy and mindset so you can show up with confidence
- Create a personal productivity system to consistently move towards your goals
- Understand the biggest fears we face as solopreneurs (and how to conquer them)
- Learn the best tools to use when you’re getting started
Bringing YOU into your business and brand
- Identify your strengths and personality to deepen your sense of self and self-confidence
- Connect your story to your vision so you can inspire and attract right-fit clients
- Clarify your core values to help guide your actions and decisions
- Learn how to build your brand authentically and let go of perfection
Uncovering valuable insights through market research
- Gain valuable insights about your target market’s struggles and goals
- Research the competition to spark ideas and create a stand out strategy
- Validate your business ideas to ensure success
- Use these insights to create compelling offers and messaging
Defining your services and ideal client
- Clarify the specific problems you solve and goals you achieve for clients
- Identify who can get the best results from your offers
- Understand your ideal clients’ motivations/hesitations to buy so you can address them
- Get clear on a niche that aligns with your passions and zone of genius
Putting together your first offer or signature package
- Craft your first offer that ideal clients will be excited to pay for
- Clarify the ultimate outcome and your process to achieve that result
- Learn about business models and different ways to package your services
- Understand pricing strategy and how to figure out what to charge
Clarifying your marketing message and plan to get clients
- Attract ideal clients with a simple strategy and inspiring message
- Create a short statement to effectively describe what you do and offer
- Outline a content/social media plan that works for you and your business
- Get visible and get your first clients in ways that are ethical and organic
HERE’S WHAT TO EXPECT
Through thoughtful conversations and creative exercises, we develop a business, brand, and marketing strategy that makes sense and feels right because it’s aligned with who you are.
I create a safe, non-judgmental space to sort through all your ideas and challenges so we can build your dream business. Expect a mix of insights, creative ideas, clear guidance and personal support.
This program is not for you if:
- You don’t have time to fully commit to the process.
- You have absolutely no idea what sort of business you want to start.
- You aren’t willing to have an open mind and explore different ways to build your business.
- You’re looking for a quick fix or magic pill that will bring instant success.
SESSIONS & PROGRAM DURATION
The program includes:
- 9 live coaching sessions, totaling 16 hours
- 16 weeks of high-touch support
- Action plans and a task list to keep you focused
In practice, we’re working together over 4-5 months. (More detail on the timeline here.)
Sessions are held via Zoom and recorded, so you can refer back to them later. For anyone local to Amsterdam, we can meet in-person for one session at a local cafe or co-working space.
After the initial 16-week program, clients often continue working with me to keep the momentum going. I offer various options starting at €250.
ONGOING, HANDS-ON SUPPORT
Working with me extends beyond the time we have together in our live sessions. Clients connect with me on WhatsApp and get the added benefit of audio coaching (Tuesday-Thursday). This is your direct line to me to ask questions, get my perspective on things happening right now in your business, share mini AHAs, ideas or challenges as we go through the process.
In addition, we’re collaborating inside a shared folder on Google Drive, working on the strategy and foundational clarity while at the same time implementing it in real time. You’ll get my eyes on your work to give you that extra boost and reassurance that your message and creative is on point. Whether that is a web page, email newsletter, Instagram post, or LinkedIn profile. You’ll benefit from my decades of experience in creative marketing communications and the fact that I’m a native English speaker.
In the process, I give the HOW and WHY behind the changes I’m recommending, so you learn how to think like a marketer, apply your brand message, and do it confidently on your own.
This level of personal support is what sets me apart from other business coaches and is why I wholeheartedly believe the program is worth more than the price tag!
THE VIRTUAL RESOURCE LIBRARY
As a private client, you get free access to ALL my digital courses, video trainings, guides, workbooks and templates.
It’s a collection of helpful resources I have been growing, improving, and adding to for years based on my clients’ top questions and challenges, as well as the foundational clarity that every business owner needs.
Just a few examples of the kind of content you’ll find in the library:
- GUIDE: All the practical steps to take to get your podcast going, with recommended resources
- VIDEO TRAINING: The 5 key elements of a solid marketing strategy
- GUIDE: 14 factors to consider when setting your price
- GUIDE + CHECKLIST: How to launch (promote) a new program, offer, workshop, or special event
- MINI-COURSE: How to conduct market research interviews with your target audience
- GUIDE: Selecting your colors + fonts
- TEMPLATE: Inviting a prospect to a virtual coffee
- GUIDE + WORKBOOK: How to use Instagram Hashtags and Keywords to extend your reach
- MODULE: Self Clarity: Knowing who you are and bringing that into your business and brand
- GUIDE: Creating your LinkedIn cover image + headline
- GUIDE + WORKBOOK: Clarifying your Core Beliefs + Point of View
…and much more
THE INVESTMENT
€ 2300 | 4 monthly payments of € 575 (+ VAT where applicable)
click here to see the price in USD or other currencies
Ready for the next step?
Great. I’d like to invite you to book a free discovery call with me. We will chat about your needs and find out if we are a good fit to work together. No pressure, just an honest conversation.
After you schedule this 30-minute session with me, I’ll email you a short questionnaire to get some background information about you and your goals.
FAQs
Who do you work with?
I work with solopreneurs (1-person or very small businesses).
Maybe you are just starting or in the early stages of starting your business. Or, you have “DIY-ed it” for a couple years and now you are ready to get the clarity and support you need to take it to the next level.
My clients primarily sell services, not products. They run client-based businesses (coaches, consultants, trainers, strategists, freelancers, thought leaders, and online entrepreneurs).
As an American living in the Netherlands, I primarily work with solopreneurs in Europe and the United States, but as long as you speak English and we can find a suitable time for our Zoom calls, we can work together 🙂 Get in touch and let’s chat.
This program looks good but do I have to wait 4 months to launch my business?
Absolutely not! I recommend you start working with clients as soon as possible (or as soon as you feel ready to). You can be working with me and working with clients at the same time, and I can support you every step of the way.
What languages do you speak?
I’m back to taking Dutch class again, but for now, I only speak English. I’ll get fluent someday, as Amsterdam is my permanent home.
What does the payment process look like?
The cost of the program is € 2300 + VAT where applicable. You can pay in full or select the payment plan (4 payments of € 575.)
The first payment is due upfront as a deposit and to secure your spot in my schedule.
Then I will email you an invoice each month until all payments are complete.
I accept payments via direct bank transfer, iDEAL or credit card.
Feel free to email me any other questions you may have.
Beth Farris Consulting
Amsterdam, The Netherlands
+31 06 827 320 10
KvK/CoC: 68069618
BTW/VAT: NL002462833B46