Get Crystal Clear on Your Brand, Message, and Offer
A human-centered approach to reset and ground your brand in who you are so you can resonate with the right people and create more meaningful impact.
Based in Amsterdam and guiding visionary coaches worldwide.
You established a coaching business, but you’ve evolved.
And now you’re feeling a disconnect.
You like your message, but you don’t love it.
It feels a bit blah, safe, scattered, or just not aligned with who you’ve become.
You tried the short-form marketing tactics and extroverted strategies.
But it feels like wearing a costume that's two sizes too small – technically you can do it, but you’re tired and can barely breathe.
Your brand looks OK on the surface but the strategy behind it isn’t solid (or current).
It’s time to take a fresh look at your vision, approach, offers, and the distinct value only you can bring.
You’re feeling friction in other areas of your business.
Whether that’s attracting wrong-fit clients or wanting to raise your rates or lacking structure in your process, which leaves you depleted.
I’m so delighted to tell you, there is another way.
Human-centered brand strategy helps you uncover your own vision and version of success. It infuses your authentic voice, style and personality.
It frees you from chasing every new trend and helps you make decisions rooted in your strengths. And best of all, it fosters genuine connections with ideal clients.
Imagine a brand that fits you perfectly – no mask required.
HUMAN-CENTERED BRAND FOUNDATIONS
In the era of AI, your humanity is your superpower.
From surface-level brands and performative marketing that feels fake, to AI slop and manipulative messaging… we’re SO over it, right?
Luckily, the brands that breakthrough today are built on insight, not aesthetics – on who you are, what you believe, and the depth you bring to the conversation.
It’s truth over tricks. And substance over style.
Together we'll articulate your unique vision, value and perspective, giving you the confidence to stand out naturally, without the performance.
INTRODUCING
The Brand Reset
A transformative 12-week journey to craft a cohesive brand, elevated message, and concrete offer, grounded in who you are.
Perfect if you're ready to:
Fine-tune or pivot what you do and who you serve
Uncover your authentic brand voice and point of view
Translate your brilliance into a signature framework
Clarify your unique value on multiple levels
Introduce yourself without feeling awkward
Polish your profile to attract right-fit clients
Feel energized about your business again
This is for established coaches who…
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Feel invisible in a saturated market
tired of blending in and want to identify their unique position and message.
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Seek intentional evolution
to reimagine their business in a way that is totally aligned with who they’ve become.
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Are drowning in possibility
overwhelmed by too many ideas, offers, and client types, struggling to find focus.
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Desire a brand with depth and heart
that resonates with the right people and creates more meaningful impact.
Hi, I’m Beth.
Human-Centered Brand Strategist & Messaging Mentor
After 18 years in corporate marketing and 8 years supporting and mentoring solo business owners, I saw some troubling trends converge.
The relentless drive to optimize and scale, the manipulative marketing tactics, the obsession with ‘get rich quick’ hacks, posting for ‘likes’ vs. meaningful impact, and AI amplifying it all.
In the process, we’re losing our humanity. And what a shame that is, on so many levels! Humans are fascinating. And when we let our authentic selves shine, success follows, and we ALL benefit.
Kind Words
“I sensed that she would hold space for my personality and style as a coach – this was essential for me so that we could create results that really fit me, specifically.”
– Marjolijn Vlug
“My thinking has become more elaborate and layered when it comes to writing content. I’m much more aware of the different dimensions I can bring into my messaging.”
– Paola Elena Brignoli
“I now have clarity and confidence in my own vision and value, and the next steps to evolve and scale my business in a way that aligns with my goals and busy family life.”
– Alison Castillo
Free guide
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worksheet
Creating your Handshake Pitch
Networking events are a great way to meet potential clients and partners.
So how do you respond when people ask what you do?
This guide and worksheet helps you create a pitch that is clear, concise and captivating.
Imagine a business and brand that is solid, fulfilling, and fully you.
Let's talk about it, and explore if we’re a good fit to work together.
Hype-free, human emails.
Not gonna tell you how to crush the competition or build a 7-figure funnel… however, you do get:
Thoughtful perspectives on standing out as the real you
Honest talk about growing a successful coaching business
Useful insights on brand messaging strategy