Imagine we’re sitting in a cozy Amsterdam cafe.

The kind with mismatched vintage chairs, lots of dark wood, a cat curled up in the corner, and a gentleman flipping through the pages of today’s Het Parool.

The appletaart is lekker here, so pull up a chair, enjoy it with a coffee, and let’s get to know each other.

What’s your story?

Well, I grew up in a suburb of New Amsterdam and started my marketing career at an ad agency in Manhattan before moving to Washington DC.

Working my way up the corporate ladder, I was always in some kind of marketing role, and always in a state of perpetual burnout. By my late thirties, I reached a point where I started to question it all… a profound midlife awakening.

(Oh, you too? Heh.)

What happened next was…

  • a year-long backpacking trip around the world

  • a three-month road trip across the U.S.

  • a decision to move to Amsterdam

  • another marketing job, and another burnout

before finally feeling the push to do what I was ready in my heart and mind to do – start my own business.

(Listen to this podcast episode if you’re curious to hear more.)

BRAND MESSAGING EXPERT

Hey, great to meet you, I’m Beth. (she/her)

I started my business as a freelance marketer, and today I help visionary coaches create the foundation that makes the marketing work – a business and brand message that is solid, fulfilling, and fully you.

I balance strategic thinking with creative ideas. I see your unique gifts and sense what you want to give voice to, and gently encourage you to claim it and share it with the world.

My background includes 18 years in corporate marketing and 8 years supporting and mentoring solo business owners. Feel free to connect with me on LinkedIn.

Outside of work, I’m always plotting and planning the next trip, spoiling our sweet ragdoll kitties, dressing up for Pride or King’s Day, meeting up with friends at an artsy event or hidden gem cafe, or cooking a vegetarian dinner with my husband.

A woman with shoulder-length blonde hair sitting at a wooden table in a cozy café, smiling, with a cup of coffee in front of her and a laptop open on the table. An illuminated chalkboard menu with colorful writing is in the background.

Want to learn more about my perspectives?

A young woman with long brown hair, smiling, wearing a grey blazer, sitting by a window in an office, with a laptop on her lap, in a city.
A stack of seven balanced stones on a sandy surface with a wooden background.
Screenshot of LinkedIn post by Karla Calinawan, featuring her profile picture and text about a LinkedIn note from Beth that changed her business trajectory, describing Beth as a warm, intuitive strategist.
A smiling woman with shoulder-length blonde hair wearing a black floral blouse, sitting on a dark sofa with a Siamese cat lying on her lap. The woman appears to be enjoying a moment with her pet, with framed artwork hanging on a blue wall behind her.

It’s time to trade the hype and hacks for something human.

Are you with me?

BOOK A NO-PRESSURE CHAT