Ready to refine your message, coaching offer, and brand positioning?
Let’s evolve your business in a way that’s totally aligned and authentic to you.
Craft a cohesive brand that stands out
Position your program as the obvious choice
Fall in love with your business again
You’re probably here because…
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Your mind is running in circles.
You've been trying to figure out your next steps alone, second-guessing every decision. You need to talk it out with someone who can help you find clarity in the chaos.
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Your online presence does not represent you anymore.
It does not reflect your current expertise, process, passions, or what you want to be known for now.
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You’re tired of blending in.
You feel stuck in a sea of coaches all saying the same things. You want distinct messaging that expresses your depth and resonates with ideal clients.
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You’re ready to design your signature framework.
Clarify the transformation you uniquely create, and establish a cohesive business model with packages and prices that make sense.
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You feel awkward explaining what you do.
You give different answers each time. You know you're brilliant at what you do, but the words don’t flow in a way that feels natural and genuine.
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You're done with surface-level tactics, scripts and templates.
It's time to build your business on solid ground and get super clear on what you do, who you serve, and how.
What you need now is a deep, intentional realignment that sets you up for future success.
Let's pause and acknowledge something important.
Despite these challenges and frustrations, you're still here.
Because you know, deep in your bones, that you have something valuable to offer. You've witnessed the client breakthroughs. You know the depth of your work matters.
But knowing it and articulating it are two different things. You just need someone to:
help you unearth the message that already lives inside you
reflect back your brilliance in a way that finally clicks
give structure to the transformation you've been creating all along
That's exactly what The Brand Reset does.
Margarita Lourido
“Working with Beth brought me great relief and clarity.
Through her questions, not only did I clarify the message that I want to bring to my audience but she discovered the format that fits me best to communicate with my audience.”
INTRODUCING
The Brand Reset
A transformative 12-week journey to craft a cohesive brand, elevated message, and concrete offer, grounded in who you are.
Reconnect
Explore and define who you are as a coach
PHASE 1
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Reconnect to your truth and clarify the impact you create
Uncover what creates deep resonance with ideal clients
Articulate your vision and unique point of view
Pinpoint opportunities for market differentiation
Discover your authentic brand personality, voice and vibe
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By the end of Phase 1, you feel more inspired, grounded and connected to the genuine essence of who you are in business. This is the foundation everything else builds on.
PHASE 2
Realign
Realign your focus, packages and approach
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Refine your niche – what you do and who you serve
Clarify your unique value on multiple levels
Specify the transformative outcomes you create
Design your signature coaching program + framework
Map out your offer suite and pricing
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By the end of Phase 2, you have a clear business model anchored by a signature program that positions you as the go-to expert. Now you can systemize and sell more effectively.
PHASE 3
Reveal
Craft the message and polish your profile
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Decide on a job title that reflects you and your positioning
Know the right words to say when people ask what you do
Fully optimize your LinkedIn profile (which is a mini-website)
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In Phase 3, your brand evolution becomes visible. Your profile attracts right-fit clients. You introduce yourself with renewed clarity and confidence.
A very warm welcome
Every coach I've ever met is motivated by a desire to do good in the world. You're a kind-hearted soul who has a purpose beyond profit. You care.
In fact, you care so much that you probably don't spend enough time working on your OWN self and business. Am I right?
Ask me how I know ;)
In this video I walk through THE BRAND RESET process.
Curious what this could look like for you?
Your 1:1 mentorship includes:
Personalized Guidance
I’ll be there every step of the way – exploring ideas, challenging you, providing strategic advice, feedback and encouragement.
7 x 90-Minute Sessions to talk through each element of your brand transformation.
WhatsApp Support between sessions.
Structured Curriculum
Carefully curated materials for each phase:
Thoughtfully Designed Exercises to identify key aspects of your business and brand.
Powerful ChatGPT Prompts to accelerate your clarity.
Video Trainings to explain key concepts and expand your thinking.
Framework Graphic
Once we clarify your signature framework, we’ll bring it to life in design so prospects can visualize the process.
This is a great way to showcase your unique methodology and build trust.
Resource Guides
How to name your business
How to select your colors/fonts
How to prepare for a brand photo shoot
Website tips + key considerations
Brand Book
We’ll capture all the core ideas in a 25-page slide deck. From your vision and point of view to key messages and ideal client profiles to the emotional tone and brand personality, this is an invaluable resource for you and anyone you hire to support you.
You can also upload it to ChatGPT as a deep knowledge base for queries.
Dean Birkett
“In the weeks that I worked with Beth, I got a better understanding of what I can offer as a business, and how to position myself, than in the years that preceded.
The ‘aha moments’ came thick and fast, and I felt energised from our sessions.”
Hey friend.
I'm Beth – a Human-Centered Brand Strategist & Messaging Mentor, round-the-world wanderer, Christmas market enthusiast, wannabe foodie, art lover, sender of rambly voice notes, formerly burnt-out corporate marketer, now living my best bike-riding life in Amsterdam with my husband and two cats.
As an introvert, independent thinker, and someone who values diversity, I’ll never pressure you to be someone you're not. People are fascinating and who you are is your greatest differentiator!
And guess what – you don’t have to have a loud personality to succeed. But you DO have to have something captivating to say.
I will help you find that message, and find the courage to express it.
I’ve been through a few cycles of evolution myself, so I know how liberating it feels to get to the other side of this deep work. When you uncover your authentic message, and reset your business and brand, you feel both calm and energized.
Hannah Böhmer
“I first worked with Beth at the beginning of my entrepreneurial journey then again years later, I worked with her on my business model.
It gave me not only clarity again, but also confidence that I am able to reach my business goals.”
This program is a good fit for you if:
You are a coach (or mentor) running a solopreneur business.
While you may have a virtual assistant or others supporting you, you are a one-person business.You’re ready to do some soul-searching to uncover your vision and evolve your business and brand. This isn’t a quick fix.
You have an established business. You’re not just starting. You might still be in the early stages of your business journey, but you’ve worked with at least 15 clients.
You’re prepared to make some strategic shifts (and it feels both scary and exciting!). Your mind is going in circles so you want to talk it out with someone rather than figure it out alone.
You long to communicate what you do in a way that feels natural and ethical. In a way that resonates with people and reflects the heart and depth of your work.
You want a brand message that’s genuine and inspired, not a generic, plug-and-play formula.
This program is not ideal for you if:
You are too busy to fully commit to the process. I recommend that you set aside at least 3 hours per week.
You’re looking for a marketing strategy or client acquisition support. As a lifelong marketer, I always see everything through a marketing lens and I bring that perspective to my approach. But marketing is not the focus of this program.
You tend to be stubborn in your thinking and resistant to change. This makes it harder for us to explore new possibilities.
Investment options
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PAY IN FULL: €2900 incl. VAT*
4 PAYMENTS: €725 / month
8 PAYMENTS: €365 / month
*Price includes 21% VAT so no extra costs for you on top of this.
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PAY IN FULL: €2400
4 PAYMENTS: €600 / month
8 PAYMENTS: €300 / month
(Invoices will be in EURO so the price you see here is the approximate currency conversion.)
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PAY IN FULL: £2100
4 PAYMENTS: £525 / month
8 PAYMENTS: £265 / month
(Invoices will be in EURO so the price you see here is the approximate currency conversion.)
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PAY IN FULL: $2800
4 PAYMENTS: $700 / month
8 PAYMENTS: $350 / month
(Invoices will be in EURO so the price you see here is the approximate currency conversion.)
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The investment is €2400 and you can convert that to your own currency here.
Payment plans available.
On the other side of this process
an offer so well-defined that ideal clients recognize themselves and the value immediately
a message that is so clear and captivating, people instantly get it and are drawn to it
a cohesive, evolved brand that feels like a natural extension of who you are
Imagine having:
Perhaps more importantly, you will feel:
renewed hope and optimism about the path ahead
a boost of confidence to show up as your weird, wise and wonderful self
a sense of pride and peace, knowing you created something aligned and true to you
Chantal Vroom
“Brain-detangling! That is what happened when I worked with Beth.
My thoughts just jumped from left to right and working with Beth helped me tremendously with structuring my thoughts, ideas, but also how they fit together and support key values. It finally brought me clarity on what I want to STOP doing 😉, and what my new focus will be on.”
FAQ
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Totally fine! Sometimes you need a few strategic shifts and tweaks, and sometimes you need a more significant brand overhaul. We'll work through it together.
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Yes, I work with English-speaking coaches globally. Sessions are conducted via Zoom, making it easy to connect wherever you are.
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Absolutely. Depending on your capacity, you can complete the program in more or less time. The timeline can stretch up to 20 weeks if needed. I like to provide flexibility here because some people like to go fast, and others have a heavier schedule.
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No, but it provides the foundation to make your marketing work and feel so much easier.
Let me tell you the harsh truth. The best marketing in the world can’t help you if the content of what you’re saying and selling is weak, confusing, or generic.
I’m happy to refer you to various marketing specialists in my network.
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Send me an email or WhatsApp message.
Here’s what to do next…
Book a chat so we can discuss your needs and find out if this program is the right fit for you. No pressure, just an honest conversation.
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Answer a short questionnaire to give me some info on your situation and goals. (It will be automatically emailed to you once you book the chat.)
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If it’s a YES on both sides, I’ll email you the first invoice and we will schedule a kickoff session ASAP.
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